Engagement Rate Calculator

Work out how much your audience interacts with your posts. Enter your followers, the number of posts measured, and the total likes, comments, shares and saves, and the tool gives your engagement rate as a percentage of followers, and by reach if you provide it.

How to use it

1. Enter your follower count and the number of posts.
2. Add the total likes, comments, shares and saves.
3. Optionally add the average reach per post.
4. Read the rate.

When it helps

• Checking how a social account is performing.
• Comparing recent posts with older ones.
• Reporting to a client or brand.
• Judging an influencer's audience.

Good to know

• Compare yourself with your own past results first.
• Smaller accounts tend to have higher rates.
• Measure over several posts for a fair picture.

How the rate is calculated

Add up all the interactions you're counting across your sample of posts, divide by the number of posts to get the average per post, then divide by your follower count and multiply by 100. For example, 4,830 interactions across 10 posts with 12,000 followers works out to 483 per post, or about 4 percent.

If you also enter average reach, the tool shows a second rate against the people who actually saw the posts. That's usually higher, because many followers never see a given post.

Worked example: reading your own numbers

Say last month you posted 10 times, received 4,200 likes, 310 comments, 120 shares and 200 saves, and you have 12,000 followers. The interactions total 4,830. That gives an engagement rate of about 4 percent, which is solid for an account of that size.

Now compare with the month before. If the rate dropped while followers grew, you may be attracting people who don't engage. If it rose while followers stayed flat, your content is landing better.

Choosing what to count

Platforms and agencies count differently. Some include only likes and comments, some add shares and saves, and some weigh saves and shares more heavily because they show stronger interest. Whatever you choose, stay consistent so your comparisons mean something.

Benchmarks floating around online are only rough. Engagement tends to fall as accounts grow, and differs between photo, video and text posts. Your own trend over time is the most useful benchmark.

Reporting engagement honestly

When reporting to clients, state how you calculated the rate, what you counted and over how many posts. A single viral post can distort an average, so consider showing the median as well.

Compare like with like: video against video, and the same platform over the same period. Honest context makes your numbers more useful.

Questions